A leading e-commerce retailer went through a transformational experience with Hey Buddy. We provided an online shopping solution that combined computer vision and augmented reality (AR) technological capabilities to result in a uniquely captivating shopping experience. The immersive and interactive way to visualize products helped customers make faster purchase decisions, leading to higher sales.
Online shopping has always lacked immersion. The interaction with the product and the brand has always been limited. Result: uncertainties, lack of brand trust, and higher return rates. Our client sought a solution to bridge this gap. They wanted their online shopper to virtually try on products or visualize furniture in their homes. The obvious choice was the Augmented Reality solution. The client wanted to use it for a more engaging and informative shopping journey. However, they were also skeptical of the stability and convincing power of AR. Towards this end, Hey Buddy suggests a solution of AR and computer vision.
01Project Requirements
We needed to develop a mobile application that could use this combo and deliver an ultra-realistic virtual try-on and product visualization.
02Project Execution
Our team implemented the latest computer vision algorithms to accurately detect and track objects, surfaces, and users.
03Project Delivery
We delivered an AR shopping app that overlaid virtual products for the customers to try on wearables through a live camera feed. Also, they could place furniture and other home decor products in their homes using spatial mapping.
Our efforts worked out in the form of a convincing AR+computer vision experience. and satisfaction with virtual try-on and product placement capabilities. The conversion rate soared high while the daunting returns were reduced. All because of better product understanding. This helps our client strengthen their brand perception and gain customer loyalty
65%
increase in online product engagement
32%
increase in online product engagement
27%
increase in online product engagement
19%
reduction in product returns
01Accurate Object and Surface Detection
02Seamless Integration with E-Commerce Platform
03Performance Optimization for Wide Reach
Give Shoppers a Solid Reason to Buy