Redefining Online Shopping with AR and Computer Vision Power Combo

Background

About Project

A leading e-commerce retailer went through a transformational experience with Hey Buddy. We provided an online shopping solution that combined computer vision and augmented reality (AR) technological capabilities to result in a uniquely captivating shopping experience. The immersive and interactive way to visualize products helped customers make faster purchase decisions, leading to higher sales.

Transforming Online Shopping with Augmented Reality

Online shopping has always lacked immersion. The interaction with the product and the brand has always been limited. Result: uncertainties, lack of brand trust, and higher return rates. Our client sought a solution to bridge this gap. They wanted their online shopper to virtually try on products or visualize furniture in their homes. The obvious choice was the Augmented Reality solution. The client wanted to use it for a more engaging and informative shopping journey. However, they were also skeptical of the stability and convincing power of AR. Towards this end, Hey Buddy suggests a solution of AR and computer vision.

Background

Sophisticated AR Solutions for Immersive Online Shopping

01

Project Requirements

We needed to develop a mobile application that could use this combo and deliver an ultra-realistic virtual try-on and product visualization.

02

Project Execution

Our team implemented the latest computer vision algorithms to accurately detect and track objects, surfaces, and users.

03

Project Delivery

We delivered an AR shopping app that overlaid virtual products for the customers to try on wearables through a live camera feed. Also, they could place furniture and other home decor products in their homes using spatial mapping.

Background

A Never-before Online Shopping Experience for Never-ending engagement

Our efforts worked out in the form of a convincing AR+computer vision experience. and satisfaction with virtual try-on and product placement capabilities. The conversion rate soared high while the daunting returns were reduced. All because of better product understanding. This helps our client strengthen their brand perception and gain customer loyalty

    65%

    increase in online product engagement

    32%

    increase in online product engagement

    27%

    increase in online product engagement

    19%

    reduction in product returns

    How Did We Do it?

    • Requirement Gathering

      We conducted extensive constructive client meetings and gathered insights on the pain points of online shoppers.

    • Ideation

      There were multiple AR techniques to choose from, we spotted the best one to create an immersive shopping experience.

    • Designing

      A user-friendly and intuitive mobile app interface was non-negotiable and seamlessly integrated AR capabilities for users’ smooth sailing.

    • Development

      Then we implemented powerful computer vision algorithms and other smart techniques for convincing product visualisation.

    • Deployment

      Lastly, we achieved seamless performance across devices and environments with rigorous tests and improvements.

    Hey B

    Project Challenges

    01

    Accurate Object and Surface Detection

    Ensuring precision in identifying real-world objects including human bodies was definitely a challenge. Our team implemented advanced computer vision algorithms and machine learning techniques to overcome this challenge.

    02

    Seamless Integration with E-Commerce Platform

    The next challenge was to integrate the sophisticated solution into our client’s existing e-commerce platform and product catalog as smoothly as possible. We ensure this smooth integration with APIs and data pipelines and real-time product data synchronization.

    03

    Performance Optimization for Wide Reach

    It was imperative to have a solution optimized for an extensive range of devices. Our team implemented techniques such as multi-threading and efficient resource management for optimal rendering and user experience.

    Client Testimonal

    We worked with Hey Buddy to integrate augmented reality into our online shopping platform. We were impressed by their collaborative approach apart from the obvious technical expertise. The solution is truly immersive and convincing, helping our shoppers make faster decisions. This has contributed not only to our sales but to our brand image as well.

    Give Shoppers a Solid Reason to Buy

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