3D CGI Innovation Developed Parsana's Marketing Triumph Story

Background

About Project

Moreover, when it came to performance, the videos did not disappoint our client and they witnessed a significant uptick in their sales, social media engagements and, most importantly, their brand recognition.

Bridging the Awareness Gap with Compelling CGI Visuals

Background

Bringing Parsana's Vision to Life

01

Project Requirements

The project demanded high-end 3D modeling and animation capabilities to create realistic therapy plate visualizations. We utilized a powerful hardware setup with GPU-accelerated rendering to meet the tight deadline and quality expectations.

02

Project Execution

Our team employed a multi-software pipeline, integrating Blender, Maya, and Cinema 4D for optimal results. We implemented custom scripts and plugins to streamline the workflow, enabling rapid iterations and real-time client feedback.

03

Project Delivery

The final videos boasted photorealistic textures and physics-based animations, enhancing product authenticity. We incorporated dynamic camera movements and particle simulations to create an immersive visual experience that captivated the audience.

Background

Transforming Brand Perception Through Visual Storytelling

We developed two impressive 3D CGI marketing videos tailored for the marathon event in Gujarat. These videos helped our clients in moment marketing and capitalize on the marathon's popularity. Plus, the area-based campaign boasted of a personalized approach as the viewers could see 3D CGI objects playing around in their real-world neighborhood. This increased customer connection. Lastly, it generated social media buzz and brand awareness due to the high shareability quotient of the content.

    350,000

    views on social media

    30%

    views on social media

    15-20%

    views on social media

    40%

    improvement in brand perception

    How Did We Do it?

    • Requirement Gathering

      Understood Parsana's goals and event specifics

    • Ideation

      Conceptualized video content aligned with brand and marathon theme

    • Designing

      Captured footage in Gift City for a personalized touch

    • Development

      Created assets and animated scenes using Blender, Maya, and C4D

    • Deployment

      Finalized videos with high-quality renders and VFX

    Hey B

    Project Challenges

    01

    Time Crunch

    The project initiated just one week before the event so, we had very limited time to collaborate, create, and get it approved with the client. Our efficient workflow and dedicated team are the reason we delivered the two videos on time.

    02

    Location Selection

    In the same time crunch scenario, we needed to quickly find a popular, relatable location for our 3D objects overlay in the Gift City of Gujarat to balance familiarity and visual appeal. We sent a team for the shoot while our 3D modelers started working on the models.

    03

    Accurate Health Information

    We needed to ensure genuine conceptualization for a D2C health brand so that we could deliver accurate information. Through thorough research and collaboration with Parsana for accurate content we overcame this challenge.

    Client Testimonal

    Hey Buddy's 3D CGI videos exceeded our expectations. Their innovative approach not only captured the attention at our event but also significantly boosted our brand awareness and sales. We're thrilled with the results and the impact on our business.

    Make Your Brand Unforgettable with Custom 3D CGI Marketing Solutions

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