Bringing Personalised Online Shopping with AR Virtual Try-On

Background

About Project

An e-commerce store wanted to revolutionize shopping for their customers. They resorted for a transformative AR solution and provided users with an impressive shopping experience. Hey Buddy delivered mobile-friendly AR solution that used cameras to offer a virtual try-on experience and rendered that realistic product visuals.

Bringing Personalised Online Shopping with AR Virtual Try-On

Customers usually need help visualizing how their clothes, accessories, or makeup products will look on them without trying, leading to high return rates and low purchase confidence. Our client wanted to change this for their business by offering an immersive online shopping experience. They wanted to use the latest technologies to help customers make better purchase decisions and win their confidence for strong brand building. They reached out to us with their problem statement and sought help in the form of a technology solution. We suggested AR experiences as a comprehensive solution for their business challenges.

Background

An Immersive AR Experience To Minimise Returns

01

Project Requirements

Due to the unavailability of trying on the products, the e-commerce website experiences a large return rate and customer dissatisfaction. This issue reduced the users' confidence in buying from the website, resulting in lower overall sales.

02

Project Execution

HeyBuddy is a recognized tech firm with expertise in AR technology and user-friendly solutions that resonate with the client and promise transformative customer behavior.

03

Project Delivery

HeyBuddy integrated an AR virtual try-on feature in XYZ Fashion’s mobile app to revolutionize the consumer interface.

Background

Enhanced Shopping Experience and Increased Sales

Better business KPIs followed by a more enjoyable and engaging shopping experience made possible by the AR try-on function. The main advantages are accurate 3D representations of objects, real-time virtual try-ons using smartphone cameras, and an intuitive app interface.

    25%

    decrease in return rates

    30%

    decrease in return rates

    50%

    decrease in return rates

    40%

    increase in customer happiness.

    How Did We Do it?

    • Requirement Gathering

      We closely collaborated with the client to understand their needs, challenges and customer areas of interest.

    • Designing

      Various AR-enabled solutions were explored to address the identified issue effectively and intuitive UI/UX designs were made.

    • Development

      The team built and integrated the AR feature into their existing mobile app with a focus on performance and reliability.

    • Deployment

      The updated app was launched, and a continuous monitoring system was established to monitor the performance to ensure optimal functionality.

    Hey B

    Project Challenges

    01

    Accurately Creating 3-D Models:

    Meticulous attention to detail was a necessity and a challenge. We must offer a realistic experience to facilitate purchase decisions. We leveraged advanced photogrammetry techniques and skilled 3D artists to capture intricate details.

    02

    Seamless Integration

    We needed to include the AR feature in the current mobile app without affecting its functionality. For this, we developed a modular architecture that separates the AR feature from the core app.

    03

    Preserving Low Latency

    A real-time try-on experience requires decreasing latency to improve user happiness. We used edge computing and optimized rendering techniques to minimize latency and deliver a smooth AR experience.

    Client Testimonal

    The virtual try-on feature is fantastic! It made shopping so much easier and fun. Our customers love it, and we’ve seen a significant boost in sales. We recommend Hey Buddy for their great AR experience capabilities.

    Offer Online Shopping Experience Like No Other

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