Why should I invest in game app development? Complete Guide

The answer to the above question is pretty straightforward -- the Games market is booming and you should not miss this opportunity.

It is growing in every dimension, geographically, technologically, market size, and many more.

To state a fact, the global video game market is expected to reach a staggering $682 billion by 2030, representing a CAGR of 13.6% from 2023.

The reasons are many such as:

• increased smartphone penetration,
• availability of high-bandwidth networks,
• the advent of novel, intelligent, and immersive Games experiences with AI, AR, and VR games
• the emergence of new markets in reasons such as Southeast Asia, and Latin America with explosive growth

So, if you want to invest in Games, your time starts right now with this blog. Read this complete guide.

What is Game development?

Game development is the process of creating video games. It includes every aspect from concept art and programming to story writing and sound design.

Hence, you need to either have a team or reach out to a team possessing multiple talents such as programmers, artists, designers, writers, testers, project managers, marketing specialists, etc.

The process of game development can be broken down into three parts:

• Pre-production
• Production
• Post-production

Let’s go through them.

Game Development Process: A Concise Overview

The three stages of game development can be further broken down into multiple processes. Let’s dig deeper into them, starting with pre-production

Pre-Production: You need to answer a lot of questions

• Ideation
• Planning
• Designing

Ideation is the brainstorming and conceptualizing of game ideas. Here, you find the answer to the following question:

• What game concept are we exploring: First-Person Shooter (FPS) or Role-Playing Game (RPG), simulation, or sports?
• What are the potential themes, genres, or narratives?
• How can we create a unique and engaging Games experience?
• What target audience are we aiming for?
• Are there any innovative features or mechanics we want to incorporate?

Planning is where we outline the project scope, define goals, and set timelines. Here, we seek the answer to the following question:

• What is the scope of the project i.e. the specific features, functionalities, and deliverables in the development process?
• What are the specific goals and objectives of the game? Will it be an immersive open-world experience, a multiplayer dynamics, or will it achieve high player retention?
• What resources (human, financial, technological) are required?
• What is the estimated timeline for development?
• How will the project be organized and managed?

Designing part of the process aims to create initial game concepts, mechanics, and visual elements. It seeks answers to the following

• What are the core game mechanics and rules?
• How will the game flow and progress?
• What visual style and aesthetic are we aiming for?
• Are there specific technical requirements for development?
• What will be the overall user experience and interface design?

Production: This is where the real action takes place.

The production phase consists of two steps

• Development
• Implementation

Development is where the active coding of the game takes place, bringing it to life.

On the other hand, in the implementation phase assets, features, and functionality are integrated into the game, making it ready for the launch.

Post-Production:

This again consists of three steps:

• Testing
• Polishing
• Release

In the testing phase, the game is rigorously tested for quality assurance and to identify and fix bugs.

In the polishing phase, game developers fine-tune the gameplay, graphics, and overall user experience so that the final product meets the highest quality standards as well as the expectations of the Games audience, delivering an exceptional player experience.

And finally, in the release phase, the game is launched on the designated platform for the targetted audience.

Now, why you should invest?

Why game development is the best investment?

There is no shortage of reason as to why game development is one of the best investment avenues. It has great growth potential, multiple revenue options, and global reach. However, the best return is not in terms of money but in the form of humans.

Yes, the community of gamers you build, who will stay true to you in the toughest of times. All you need to do is work wholeheartedly to bring the best Games experience to them. In this section, we will discuss the advantages of investing in game development. Starting with, of course, community building.

Community Building:

When you offer a game that takes the player into a new fantasy world, you create a dedicated community of players. They just can't get enough of it and want to be part of this amazing world.

In this world, they actively engage with the game as well as with each other. This generates a sense of belonging that keeps players invested in the game and its associated products.

The result is a strong and thriving community that rapidly grows through word-of-mouth marketing and user-generated content.

Lucrative Industry Growth:

We already shared a stat at the beginning of this blog on the phenomenal growth that the Games industry will witness -- $583.69 billion by 2030.

In fact, the game development industry has been consistently growing ever since its inception, thanks again to the loyal community that sticks for a longer term.

The Games industry has witnessed a significant increase in revenue year over year, driven by both community and the increasing global market for video games across various platforms.

Diverse Monetization Models:

Another amazing reason to invest in the game development endeavor is that it brings unlimited possibilities for revenue generation.

Along with sales of game copies, there are in-app purchases, certain microtransactions like virtual currency, character skins, weapon upgrades

And much more.

This diversity allows for a flexible as well as stable monetization model tailored to the target audience as well as your business. Thus, you not only get more avenues of monetisation but also higher chances of conversion.

Global Market Reach

Games have a universal language anyone, anywhere can be part of the Games community. This makes the industry more accessible and more appealing to diverse audiences worldwide.

Games reach a global audience by transcending geographical boundaries. This broad market reach provides businesses like you with the opportunity to tap into a vast and diverse consumer base.

Engagement and Retention

Games have this unique ability to captivate their users and hold their attention for extended periods. This fosters brand loyalty and user retention just as we discussed above.

A perfect blend of great story and amazing gameplay will pull the players into its world. Here, everything is possible for players and they can live their fantasies to the fullest.

This great relationship between gamers and the game can be leveraged to offer more to their gamers. This will augment their bond and open additional revenue streams through ongoing updates, expansions, and downloadable content.

Innovative Technological Advancements

We are in a time where multiple transformative technologies like AI, AR, and VR have entered the human experiential journey. These technologies have opened multiple possibilities that otherwise could never have been imagined.

For example, on the one hand, AI has made Games more adapted and personalized to individual gamer preferences, and VR and AR have merged the realities of the digital and real world.

These constant advancements have brought improved graphics capabilities and of course the enhanced Games experience.

So, while investing in the games is the right idea, investing in them now is the best one. Companies investing in game development today will stay at the forefront of technological trends and reap the first-mover benefit.

Brand Exposure and Recognition

Last but surely not least, when you gift your audience with a game that challenges them through innovation and captivates them with dynamic and thrilling experiences, you create cultural phenomena.

This bestows your company with extensive brand exposure and recognition, enhancing its overall brand image and serving as a powerful marketing tool.

Conclusion

Game development is all about passion, to reach the deepest parts of your Games audience's brain, you should really think like a gamer. This is something you either learn or higher Games experts for the same.

Game development is a great investment avenue. It helps you build community in a way that is hardly possible with any other investment avenue. Further, it gives you opportunities like global reach, novel monetization instances, the capability to tap into the latest technological advancements such as AI, AR, and VR, and lastly, it helps you build a strong and flourishing brand.

Hence, to get you started we provided this detailed guide for those who want to enter into the fantasyland.

This is a complete package of information. We started right from scratch as to what is game development before hoping for a detailed discussion on the game development process.

And lastly, we discussed why it is the right choice for investment and why the best time is now.

FAQs

What are the stages of game development?

The stages of game development are planning, pre-production, production, testing, post-production, launch, and post-launch support and maintenance.

"What is the best game-developing company?

Hey, Buddy is a trusted game development partner with a range of Games titles in its portfolio.

Which is the No 1 Games company in India?

Headquartered in Delhi NCR, Hey Buddy is one of the best game development companies in India.

What are game development services?

Games services range from full-cycle game development to revamping existing Games projects for better results, as well as game designing and development.